The Id Database represents the interrelations between market, culture and design. The analysis of landing pages, which are placed in different cultural areas, allow conclusions to be drawn on the target group and market development. Are there cultural differences? How large Is the influence of focusing on target groups in the B2B or B2C segment on the design? There is a trend toward a »Global Cultural Alignment« in the design? The Id Database answers these questions.
35 countries per corporation
9 cultural regions
For a comprehensive overview, the corporate landing pages in 35 countries were examined. These 35 nations represent nine different cultural spaces. A broad global and cultural selection on landing pages increases the visibility of differences or similarities between the Landing pages of various companies as well as between landing pages of the same company in different countries.
In selecting the individual nations were maximizing the cultural variance and Economic power of the respective nation in the foreground. In this selection are biggest Economic nations that are the largest markets, with about four billion consumers, depict.
The colored wireframes show the arrangement and the dominant color of the HTML elements of a web page. The reduction in color and structure allows a quick comparison between individual countries. differences in the design are immediately clear and give information about the degree of visual consistency of corporate websites.
fonts und fontverwendung
The font analysis shows which fonts are used and to what extent these fonts are used. Weighting by amount of text reduces distortion and provides more accurate information than simple Enumerate fonts. For the investigation, only the fonts that are on the website are considered displayed used. Fall-back fonts are not part of the analysis.
The breakdown by cultural area and country gives a deeper insight into the scope of use the individual writings. Similar to the colored wireframes are by this under-simulation Cultural and transnational differences or similarities in the design can be seen.
The division of fonts into identity levels is based on the assumption that paid fonts enter can generate higher identity levels than core or open fonts. On the identity scale forms the Choice of »sans« or »sans-serif« the lowest identity level, the level »0 unspecified« from. The the Further levels of the scale are: 1 Core Fonts, 2 Open Fonts, 3 Pay Fonts and 4 Corporate Fonts with the highest identity level.
image- and textelements
Image and text are the basic elements of a layout and leave to the orientation of a web page conclude. The image and text frames are intended to simplify the recognition of design patterns and complete the layout analysis. The text elements are represented by lines, the colored areas represent the pictures. As with the colored wireframes, the surfaces are the dominant color of the picture.
The comparison function enables the comparison of the landing pages of individual companies. What differences or similarities exist to the competition? Are there any connections too Companies of other industries? This question can be answered with the help of a comprehensive comparison of the design parameters be examined in more detail.
credit agricolelato ,
accenturearial, rotis ,
Give the averaged values of web page length, image formats, video and word count a first rough overview. The fonts used in the respective corporate websites complete the comparative analysis.
A comparison of the colored wireframes completely shows the existing differences between the individual companies. Color distribution and layout are the essential parameters for a quick and comprehensive comparison.